Giant Food’s Omni Event for CCF

Program Overview:
Giant Food’s Children’s Cancer Foundation (CCF) Omni Event is the first of its kind, offering brands a unique opportunity to engage shoppers seamlessly across in-store and digital channels while supporting a great cause!

This exclusive program running the full month of September leverages Giant’s in-store & digital tactics driving awareness, engagement, and sales.

To participate, brands are required to make a $5,000 donation, which supports CCF as part of Giant Food’s commitment to giving back. This groundbreaking initiative not only amplifies brand impact, but also supports local researchers, hospitals, and programs to help ensure all children a healthy, cancer-free future.

Please note all participating items must have a TPR running from Weeks 35-39 (8/22-9/25)

Program Details:
Event Timeframe – Week 35 to Week 39 (8/22-9/25)

Donation Fee – $5,000 + Bib Tag Cost

Click to the left and make a donation via credit card,
or send a check, payable to The Children’s Cancer Foundation, Inc.

and mail to:
5570 Sterrett Place
Suite 204
Columbia, MD 21044

Tactics – Bib Tags, Savory Ad, Month Long Search Header Key Web Message & Browse Ailse Tiles, Two Weeks of Email Banners (Week 36 & 38), Two Weeks of Digital Inserts (Week 36& 38) and a Customized eComm Landing Page

All participating items must be submitted by 6/20.

On behalf of CCF, we thank you for your participation!